Market Analytics

Geofence your opportunity

With further growth in ecommerce, retail closures, lower office occupancy and lagging housing inventory, the need for more comprehensive and accurate data is paramount for maintaining and growing your real estate assets.

Megalytics Geofencing

Geofencing is the intelligent tracking of people when they enter or leave a pre-defined virtual geographic boundary. It can accurately track where people live or work during the day or night, down to Census Block Group or ZIP code level.

Our data is based on the creation of an anonymous database of inferred neighborhoods for the millions of users from GPS data. By observing nighttime and daytime points from the same user over weeks or months, home neighborhoods can be identified with a high degree of confidence for most users. To protect privacy, individual people and homes are never identified.

Our data is derived from 100 MM mobile devices that have location allowed on their mobile phone applications.

TRADE AREA

Define the trade area using actual shopper GPS tracking, cell phone, and merchant credit card data.

DEMOGRAPHICS

Determine consumer and household demographics and psychographics.

SPENDING PATTERNS

Assess consumer spending patterns within the trade area.

GAP ANALYSIS

Determine spending and leakage outside of the trade area.

VOID ANALYSIS

Determine which retailers are NOT in your trade area.

BEST FIT CANDIDATES

Determine the optimal candidates for a vacant space or shopping center based on square footage and tenant mix.

BEST FIT ANALYSIS

Based on the trade area, true demographics, spending patterns, gap and void analysis and current tenant mix, determine which retail candidate are likely to be the best long term fit.

RETAIL SITE SELECTION

Pick the best retail site location given traffic patterns, local demographics, current tenants, trade area saturation, and customer spending patterns and demographics.

MARKETING OVERVIEW

Understand your shopping center and how it ranks vs. all other shopping centers based on merchant scoring, retail tenant make up and neighborhood analytics.

What our clients say…

"We engaged Megalytics for a rapid turnaround, comprehensive market study for workforce housing in a number of tertiary markets where we had acquired broken hotels. The Megalytics team was responsive and turned around requests very quickly. Their reports were exceedingly detailed and comprehensive yet easy to navigate and understand. We wholeheartedly recommend Megalytics for any of a number of different market studies from senior housing to workforce housing to affordable housing."

Maxwell Drever
Drever Partners

"We needed a quick, yet comprehensive, analysis of industrial tenants at 35 properties as part of a recent $2 billion industrial portfolio acquisition and Megalytics delivered for us so we could move forward with confidence yet drill down on the tenants and properties that needed further review. We use Megalytics for both our equity and debt investment programs. We are very pleased with Megalytics."

Steven McCarthy
Head of North America, Real Assets, AXA Investment Managers US, Inc

"Megalytics has been our go-to provider when vetting prospective tenants for our office portfolio. The team is responsive, consistent and reliable. What sets Megalytics apart is their customer service and depth of knowledge– they establish a strong client relationship and are well equipped to answer any questions that you may have about an assessment."

Mary-Kate Michalak
Manager, Corporate Leasing & Strategy, Strategic Property Partners, LLC

Retailers are using our data to predict shopping behaviors

We have the most comprehensive, automated due diligence underwriting process, accessible thru a cloud-based SaaS platform. We are constantly updating and vetting our data vendors, and we have hundreds of public and proprietary, big and small, traditional and alternative data sources.

Donna M. Salvatore is the Founder and CEO of Megalytics, a company she founded five years ago to help key stakeholders in commercial real estate advance their data analytics capabilities. Megalytics is a trusted partner today with major commercial real estate firms where their services are used in commercial underwriting and investment decisions along the lifecycle from development to acquisitions to asset management to disposition. Donna is now recognized as a pioneer in bringing to bear a large number of big and small, disparate data sources never used before in commercial real estate. Her company has developed a number of solutions for commercial real estate owners enabling them to make better leasing and investment decisions, while addressing the lack of readily available data and transparency in real estate.

Donna carries a 23-year track record of success in launching and growing new businesses in data analytics and technology with successful exits in real estate, health care, facilities management, energy and customer services.

Ms. Salvatore received a Bachelor of Science Degree in Chemical Engineering from Case Institute of Technology, the fourth oldest technology school in the United States, and now merged into Case Western Reserve University in Cleveland, Ohio. She received an MBA with a concentration in finance and marketing from the University of Chicago. She is an active member of the Economic Club of Chicago and member of the Urban Land Institute, where she serves on the Urban Development/Mixed Use Product Council.