Retail Analytics
Real-Time Data Driven Decisions
Better understand and retain your customers and expand your customer base with in-depth customer profiles. Improve the NOI of your shopping malls and retail corridors with our retail solutions. Be confident that you have the most relevant data & analytics available.
CUSTOMER TRAFFIC PATTERNS
Geofencing of retail sites to track visitor traffic patterns including TOD and DOW, using cell phones. Real time vehicle traffic 24/7, in 15-minute increments, bi-directional.
TRUE TRADE AREA DETERMINATION
Using geofencing and credit card data we can determine shopper’s home locations down to census block/zip codes. Demographics and Psychographics of primary, secondary and tertiary trade area.
Re-Opening Analytics Post-COVID
Analyze customer traffic patterns and pre- and post-COVID customer make up and home locations. Identify the impact of promotional events to increase traffic draw.
CUSTOMER JOURNEY
Determine where shoppers go before and after they shop.
CREDIT WALLET AND DISPOSABLE INCOME
Using aggregated credit data determine spending by zip plus 4.
Retail Gap & Void Analysis
which retail categories are in demand and which major chain retailers are missing
CROSS SHOPPING
Analyze where else shoppers go based on where they live using credit card data
RELATIVE MARKET SHARE
Determine relative market share of malls or retail site from promotional events using geofencing and traffic analysis.
ANCHOR TENANT ANALYSIS
Assess relative market share strength and visitor data over time vs. competition
ECOMMERCE VS. BRICK-N MORTAR
Sales by zip code and retail category
True Trade Area
- Identify and create geofencing polygon of the property
- From the devices seen within the polygon, the home locations can be identified to determine the trade area.
- Determine the date and time of day of visits
What our clients say…
“We needed a quick, yet comprehensive, analysis of industrial tenants at 35 properties as part of a recent $2 billion industrial portfolio acquisition and Megalytics delivered for us so we could move forward with confidence yet drill down on the tenants and properties that needed further review. We use Megalytics for both our equity and debt investment programs. We are very pleased with Megalytics.”
The Village of East Dundee
East Dundee
“We consistently struggle to attract new retail concepts, especially, b/c of new developments in neighboring cities, the credit card data is something concrete we can show directly to retailers on how our property ranks in terms of spending. This is extremely valuable to any retailer and of course owner.”
Hemali Patel
H &A Holdings Group
Industry Pandemic Risk Score
Local and national industry level risk analysis and rating of impact due to pandemic, mitigating factors and outlook for recovery. The Industry Pandemic Risk Score ranges from 0 to 500, where 500 represents the highest tenant industries at risk.
Tenant Tracker
Continuously Analyze and Score the Health of your Rent Roll. Property based tenant analysis of public and private companies. The most comprehensive real-time tenant analysis platform in commercial real estate.
OUR PROCESS
You can run Megalytics through our Self-Serve Platform or as a Service Bureau
1 Gather Documents Determine applicable transaction information including lease and tenant financials
2 Enter Information Complete the Megalytics Viability Assessment order from available online or offline
3 Upload Documents Documents are uploaded through a secure site
4 Assessment Delivered You will receive a completed Assessment as well as a Risk Summary. We offer the most comprehensive report with the fastest turnaround available.
We have the most comprehensive, automated due diligence underwriting process, accessible thru a cloud-based SaaS platform. We are constantly updating and vetting our data vendors, and we have hundreds of public and proprietary, big and small, traditional and alternative data sources.